Your positioning and authority matter a lot, even though they are something which few people give serious consideration to.
Think about how the positioning of House of Fraser and Poundland differ, for example.
Or how Primark position themselves differently to Zara.
Your positioning matters, too.
It will determine how your clients (and future potential clients) view you and what you do.
In this short video Ryan discusses some clever positioning from a local business, disguised in an unlikely manner…
