How To Get More Enquiries From Exhibitions
Exhibitions are a great way for businesses to connect with their clients and to meet new ones. This week I went to one of the biggest in our industry, Professional Beauty London 2015 at London ExCel. It was a great show with hundreds of exhibitors and thousands of visitors. However so many people would have […]
New Skills, And Why You Should Always Be Learning
Yesterday I learned some new skills. Today I feel more positive as a direct result and with a new lease of life! One of my goals for 2015 was to learn more new skills, and to make me a better Hollie 2.0! (I discussed goal setting for 2015 here if you missed it). Therefore the hubby […]
How To Ask Your Clients What They Want
Guesswork is a dangerous activity in business. Think you know what your clients want? How can you be so sure? The bottom line is to accurately find out you must ask your clients what they want. And you should, no, must, do this regularly! The great news about asking your customer base questions […]
The Power Of Upselling – And Why You Need To Do This
Let’s start out straight away with a clear definition of what upselling is and what it isn’t, so that everyone can be clear. Upselling, in the most basic of terms, is all about increasing your client’s spend with you and thus making their transaction more profitable than it otherwise would have been. What it is […]
Why You Need A Beauty Blog On Your Website
The beauty business has, and always will be, an absolute hive of activity for bloggers. Beauty blogs are amongst the most popular of all blog topics on the internet, and for those of us that work as professionals in the industry, blogging is a powerful tool. A blog is widely regarded as essential for almost […]
Branded Clothing For Your Beauty Business; Yes or No?
Strong branding in the beauty industry is not just important, it’s a necessity. In a market where most salons offer a similar menu of treatments, branding yourself to be unique and eye catching is an absolute must! So does this extend to branded clothing? You bet! Many years ago, when I worked in London, I […]
6 Ways To Boost Your Mobile Beauty Business
We’ve talked a whole lot about bringing people IN to your business – but what if you’re the kind of person who likes to go OUT to your clients? There are HUGE opportunities within the mobile industry – the luxury of not even having to leave your house for a treatment is quite special….. But, […]
3 Ways To Make 2015 Your Best Year Ever
If you’re anything like me then every year you make a commitment to yourself to make the coming year your best year ever. If you don’t then perhaps you should. Remember that life is a journey and if we continue to make steps in the right direction then eventually we will reach our destination. So […]
How Disney Keep The Fantasy Alive – And Why You Should Too
As I mentioned last week, I’m a big Disney Fan, and I want to talk about all the wonderful ways the world of Disney can make us better beauty businesses and, ultimately, more successful! (You can read the previous blog here if you missed it). Today I’m going to be talking about keeping the fantasy […]
A Confession About Disney
OK, I confess. I’m a HUGE Disney fan! For me, Mickey and his friends represents more than an animated movie, or merchandise, or a theme park. It’s a culture. The greatest thing about Disney is it intoxicates so many of us, often without us even realising. My obsession has spanned for more than 30 years […]
What We Can Learn From The German Festive Markets
If you live in the UK, and not under a rock, then you’ve probably seen or visited one of the many German festive markets which have sprung up at towns and cities all over the land. If you’re anything like me then you’ve probably stopped and enjoyed a warming Gluhwein as you’ve done your Christmas […]
5 Ways To Market Your Salon For Next To Nothing
Yes it is possible; you can market your salon for next to nothing. Of course, you’ll want to add lots of paid forms into the mix too, but everyone has to start somewhere when money is a factor (and it almost always is). I remember all too clearly, the first few months of opening my salon… […]