Stop Wasting Time on Admin: Try These 7 Quick Hacks for Smarter Salon Ownership
Let’s be honest for a second, shall we? You didn’t open your salon because you had a burning passion for spreadsheets, filing receipts, or chasing no-shows on a Sunday night while your dinner got cold. You started this journey because you’re a creator. You’re a transformation artist. You love that “wow” moment when a client […]
Value-Based Pricing Secrets Revealed: What Experts Don’t Want You to Know About Salon Profit
Let’s have a little heart-to-heart, shall we? If you’ve ever sat at your kitchen table at 11 PM, staring at a spreadsheet and wondering why you’re working 60 hours a week but your bank account looks like it’s been on a crash diet, you aren’t alone. It’s the ultimate salon owner’s paradox: you’re busy, your […]
Stop Doing This In Your Salon
Want to know what the most dangerous stage of salon ownership is? Not quiet. Not struggling. BUSY. Here’s why… When you’re busy you stop questioning anything. The diary is busy, the days and full and all of the effort you put in just feels justified. As a result nothing changes. You just keep on going […]
Why Your Facebook Personal Profile Might Unlock Everything For Your Salon
If you’re anything like the average business owner then there’s every chance your Facebook business page has died a slow and painful death over recent times. The days of being able to throw a post up and have it seen by half of your audience have long since evaporated. Today? You’ll be lucky if 5% […]
Charging Your Worth – How To Do It And Why You Must
There has been a lot made of people charging their worth over the last year or so. Mercifully it seems that the industry is finally waking up to the fact that if we don’t correctly charge for our treatments and services then we really don’t have a business at all — we’ve a hobby at […]
Free SALON Magazine Digital Subscription
You’ve probably tuned in on a Tuesday at 1pm on the Salonology Facebook page and seen an episode of Coffee With Hollie. It’s been a Tuesday staple for some time now. What you may not have seen is that we’ve teamed up with leading industry publication, SALON Magazine, to offer something very special for our […]
From Pen And Paper To Salon Software
I remember the moment I wrote the very first booking into my paper diary back in 2009. It was a memorable event because it meant someone wanted to pay me money to come to my salon. That meant it was real. It was tangible. And I had the appointment book to prove it. As […]
How To Fire A Client
Are you a salon owner that’s got a really difficult client, and you don’t know how to fire them? Quite possibly most salon owners have that one client that they no longer want coming into their business – and I know myself because I owned a very large day spa for more than ten […]
How To Deal With Negative Staff Members
Are you a salon owner with a really difficult staff member? Quite possibly if you’re reading this. I know that in my business and in multiple businesses that belong to my clients, I see so many people dealing with a negative staff member. And negative staff members can be terrible for business and here’s […]
Should I Offer More Treatments In My Salon?
Ahhh, the good old treatment trap. It’s a question I get asked time and time again. What treatments should I offer in my salon? I’d imagine that if you’re ‘in the industry’ you’ve spent at least one Sunday or Monday wandering round a beauty show or exhibition, checking out the new stuff, old stuff, good […]
Could You Copy This Smart Hotel Upsell?
So I received a lovely email this last week from one of our VIP group members; Emma at The Essentials Beauty Salon as she wanted to share with me a wonderful story of an upsell she’d experienced from a national hotel chain. You’ve probably heard of Village Hotels. They’ve a rather nifty little tactic for […]
How I Sold Over £55,000 Worth Of Gift Vouchers For My Beauty Business
OK, so I haven’t re-invented the wheel by offering vouchers to my customers, but I now have it set up in such a way that it requires very little effort from me and generates me a lovely income. I’d like to show you exactly how I’ve done this so that you can do the same […]