Why Your Facebook Personal Profile Might Unlock Everything For Your Salon
If you’re anything like the average business owner then there’s every chance your Facebook business page has died a slow and painful death over recent times. The days of being able to throw a post up and have it seen by half of your audience have long since evaporated. Today? You’ll be lucky if 5% […]
Charging Your Worth – How To Do It And Why You Must
There has been a lot made of people charging their worth over the last year or so. Mercifully it seems that the industry is finally waking up to the fact that if we don’t correctly charge for our treatments and services then we really don’t have a business at all — we’ve a hobby at […]
Free SALON Magazine Digital Subscription
You’ve probably tuned in on a Tuesday at 1pm on the Salonology Facebook page and seen an episode of Coffee With Hollie. It’s been a Tuesday staple for some time now. What you may not have seen is that we’ve teamed up with leading industry publication, SALON Magazine, to offer something very special for our […]
From Pen And Paper To Salon Software
I remember the moment I wrote the very first booking into my paper diary back in 2009. It was a memorable event because it meant someone wanted to pay me money to come to my salon. That meant it was real. It was tangible. And I had the appointment book to prove it. As […]
How To Fire A Client
Are you a salon owner that’s got a really difficult client, and you don’t know how to fire them? Quite possibly most salon owners have that one client that they no longer want coming into their business – and I know myself because I owned a very large day spa for more than ten […]
How To Deal With Negative Staff Members
Are you a salon owner with a really difficult staff member? Quite possibly if you’re reading this. I know that in my business and in multiple businesses that belong to my clients, I see so many people dealing with a negative staff member. And negative staff members can be terrible for business and here’s […]
Should I Offer More Treatments In My Salon?
Ahhh, the good old treatment trap. It’s a question I get asked time and time again. What treatments should I offer in my salon? I’d imagine that if you’re ‘in the industry’ you’ve spent at least one Sunday or Monday wandering round a beauty show or exhibition, checking out the new stuff, old stuff, good […]
Could You Copy This Smart Hotel Upsell?
So I received a lovely email this last week from one of our VIP group members; Emma at The Essentials Beauty Salon as she wanted to share with me a wonderful story of an upsell she’d experienced from a national hotel chain. You’ve probably heard of Village Hotels. They’ve a rather nifty little tactic for […]
How I Sold Over £55,000 Worth Of Gift Vouchers For My Beauty Business
OK, so I haven’t re-invented the wheel by offering vouchers to my customers, but I now have it set up in such a way that it requires very little effort from me and generates me a lovely income. I’d like to show you exactly how I’ve done this so that you can do the same […]
What To Do When Your Competition Lower Their Prices
I often hear people complain to me about competition. The number one gripe is that almost always, the new competition is cheaper and thus will poach existing clients. How can you compete against these lower prices? The competition’s prices are so low that if you reduce yours any more then there will be no […]
Why I Trust In Youth – And You Should Too
If you’ve ever had to recruit new members of staff, even holiday cover or Saturday staff, you’ll know that it’s not easy. Good staff members are, quite simply, difficult to find – and it seems to be getting harder, too. I remember when an advert going live would lead to piles of CVs arriving in […]
TripAdvisor and Getting Rave Reviews
I’m a very lucky girl, I get to travel a lot and this time last year I was about to jet off to the golden, sandy beaches of Barbados. A truly tremendous adventure was had as my friends and I sampled a little too much rum punch and dined in a whole host of restaurants – […]