Considering What Your Clients Want
There is a point to this I promise, so do stick with me…! So, I was in the bathroom at the gym and I realised something. It’s very easy to forget what your clients want when they don’t have the same interests as you. My gym is owned by a man, and he only has […]
Spring Clean For Your Beauty Business
It’s now officially Spring time – the time to spring clean your business. Keeping things fresh and new is imperative in keeping your clients interested in what’s happening in your business. I like to take a leaf out of the High Street fashion retailers. Every Spring/Summer or Autumn/Winter, they release a new collection – and it always gets […]
Stop Being Scared Of Sales! My Top 8 Tips To Selling More
Sales is something we shy away from and are so often scared of, but it’s something we should embrace and enjoy, because a good sales strategy can double your income, increase your profits and help you build relationships with your clients. It’s easy to feel a little nervous about sales, but understanding sales can really boost […]
How I Cured My Salon Booking System Headache
UPDATE: June 2020 – We now have a more complete salon software guide. Simply click here. My team’s faces all looked a little unsure when I suggested we drag our booking system into the digital age. We’d been operating 6 years at the time and had always run everything from a diary that sat upon the […]
How To Recruit Salon Staff
If you’ve aspirations on growing your business then at some point you’re going to need to recruit some staff. It’s a milestone for any business, but can be scary too. It’s a topic lots of people fear and avoid but if you do that then you’ll never get your business where you want it […]
Preparing For Your Business Launch
So, you have your new nail bar, salon or premises; your shelves are stocked, your desks are ready, the price lists are complete, but you still need the most important thing to make your business work: clients. Without clients, we can’t exist let alone launch, which bears the question: How do we get new clients? […]
How To Write A Better Price List
We all have to write a price list or menu of treatments for our beauty or hair business at some point. But do we all give it the attention it truly deserves? It’s a more important piece of communication that you might realise. Continuing my series on launching a new business, this week’s blog covers […]
How To Source Products For Your Business
I am regularly asked about products; from which I use in my businesses to how to source them for a new business. There are so many products – with hundreds more being launched every month – it can be a minefield. In my series of articles I wrote for Scratch Magazine, I covered how to source […]
Taking Your Premises From Drab To Fab!
“My belief is you have one chance to make a first impression.” – Kevin McCarthy So we’ve all heard the quotes about making a first impression countless times, but are you doing all you can to ensure you’re giving off all the right signals when someone visits you and your premises for the first time? […]
Finding The Perfect Location For Your Beauty Business
If you’ve been reading my ‘get set and go’ guide to launching your own business over the last few weeks, you’ll be pleased to know that we can now move on to the fun stuff… Previously, I’ve written about business plans (read that again here) and securing finance (read that one here), so now it’s […]
Branded Clothing For Your Beauty Business; Yes or No?
Strong branding in the beauty industry is not just important, it’s a necessity. In a market where most salons offer a similar menu of treatments, branding yourself to be unique and eye catching is an absolute must! So does this extend to branded clothing? You bet! Many years ago, when I worked in London, I […]
How To Write The Perfect Recruitment Advert
With the new year approaching, it’s time to revisit some ‘how to’ recruitment ideas. I know I’m searching for a couple of new gems for January – and so my recruitment process has already started churning, because I want the best pick of the crop! So, today, I want to talk a bit about how […]