My New Shiny Thing For My Salon!

I’m not going to lie and pretend I’m very cool, calm and collected.  Getting a new product line, treatment, daybed – even new paint on the wall of a treatment room in my salon – makes me incredibly excited!

I’m constantly trying to improve my salon, with new extras, little quirks and cool little unique ideas that help us stand out.

What also excites me is big money going through my till.

So I particularly like new shiny things that add value to treatments.  A new machine that means I can pump my average client spend up by 100% – AND have lots of goes on myself.  (Well, it’s important that the machine works as it should!)  My idea of heaven.

And I just so happen to have a new machine arriving soon – and I’m thrilled about its arrival.

I won’t say too much about it yet – but I’m confident it’s going to cause quite a stir.  And in order to start benefitting financially from this machine, I don’t have to spend an extra penny on staff or on products.

I’m not going to say what this is just yet, but watch this space!

This means that a lot of my marketing focus will be targeted on this machine now – and I will be working to get all my old, new and existing clients as excited as I am by coming up with different ways to show and tell them all about the magic we will be making.   You see sales is nothing more than a transference of feelings – and if I can make my clients feel the same way that I do about this then I just know they are going to be booking in my girls’ diaries at the drop of a hat!

It wasn’t always like that though.  In years gone by I’d have placed it in a room, and promptly forgotten about it after I’d loaded its details onto the site.

That simply isn’t enough – and I can’t expect my clients to come to my website to find out about something they don’t even know exists.

I gotta head out here, lasso in hand and reel them in!

So I will be using twitter, my website, my facebook, my emails, local press, testimonials, videos and so much more to show everyone how very amazing we are when we work in unison with some awesome new technology.  It’s my job to show them!

What new shiny things have you been excited by and how did you tell the world about them?

Remember keeping it to yourself isn’t going to cut the mustard!