E029: Scaling Your Salon & The #1 Marketing Mistake with Hollie and Ryan Power #29

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Episode Show Notes

If you’re aiming high and dream of exponential growth in your salon, you’re not alone. Vivvy poses the question this week on how to prepare your business model for scaling up, and for those of you looking to upsize or open a 2nd location this episode couldn’t come at a better time…


On top of this hot topic, we’re exposing the biggest marketing mistake salons can make, sharing Hollie’s experience selling her spa, and more! 


Don’t forget to keep sending in your fantastic questions for us to react to blind on the show, by dropping an email to the lovely Anna, our Head of Customer Happiness, at anna@salonology.uk.


This episode of The Salonology Show covers:

  • How to exponentially scale up your business model
  • Uplifting feelings that come from supporting the salon community
  • The #1 marketing mistake salons make




We’ll answer your questions blind and unscripted, so if you want to hear our take on your biggest issues and toughest topics then send them through to anna@salonology.uk!


This episode of The Salonology Show is sponsored by Timely.


Get 50% off for 3 months with discount code SALONOLOGY at https://www.gettimely.com/gb/


Links and References

Read more about winning awards on our blog post here

Ryan Power: https://www.instagram.com/itsryanpower/

Hollie Power: https://www.instagram.com/holliefromsalonology/

Salonology Superstars: https://www.facebook.com/groups/salonology

Timely: https://www.gettimely.com/gb/

Get in touch: hello@salonology.uk

Questions for future episodes: anna@salonology.uk


Episode Highlights

“What happens with a lot of people, and this is what happened for myself as well, is you just try and get the business open. You get very excited, it’s passionate, you just want to have your business and to have clients coming through the door. So sometimes you forget some of the important foundational elements that will help the business to be able to scale up stronger later on.” – 3:30 – Hollie Power


“You have your own business model that works in one particular location, and then you simply multiply it across places. So you build one first to make sure that it works, and the only way you can do that is if you’re not the person that’s running it. You can’t replicate yourself.” – 6:30 – Ryan Power


“Salons are probably one of the nicest environments you can be in, because whilst they come with some element of stress, they’re also filled with good vibes and energy, and it’s filled with people walking out looking and feeling good. So if you’re going to be somewhere on a daily basis, that is your own business, I do think that somewhere like that is the best kind of business that you can have.” – 11:00 – Hollie Power


“There’s a moment you get from pretty much everybody who goes through gold club, where they’ll post. It might be from somebody who never posts in the group, or somebody who’s always posting. They’ll post about achieving something that was a massive goal for them, and they’ve suddenly achieved it and it’s suddenly happened because they’ve put the things in motion, and that is the best feeling.” – 14:00 – Hollie Power


“Being boring is my number 1 marketing sin. Do you have to pay thousands of pounds to some design marketing agency to do something for results? No, of course you don’t. But what you do have to do is just do something different to what everyone else is doing.” – 18:10 – Ryan Power


“It’s absolutely fine to polarise people. You don’t have to appeal to everyone. In fact, if you try and appeal to everyone, you’re just going to appeal to no one.” – 19:35 – Ryan Power


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