Episode Show Notes
Staying at the forefront of the industry means keeping your eyes peeled for the next high-ticket treatments to lead the way. So…what’ll it be, and perhaps more importantly, how are you going to sell it?
This week’s Salonology Show takes a look towards the future, peeking at which technologies promise to change how you position yourself, as well as some marvellous strategies for motivating your team to fulfil their potential, become better salespeople, and the advice we’d give for those of you looking to move towards the world of specialist, high-end treatments!
This episode of The Salonology Show covers:
- The industry’s next big, high ticket treatment, and how to market it right
- Evolving your salon to become more specialist and high-end
- Which incentives will supercharge your team into selling more and performing at their best
WE NEED YOUR HELP!
We’ll answer your questions blind and unscripted, so if you want to hear our take on your biggest issues and toughest topics then send them through to anna@salonology.uk!
This episode of The Salonology Show is sponsored by Timely.
Get 50% off for 3 months with discount code SALONOLOGY at https://www.gettimely.com/gb/
Links and References
Read more about winning awards on our blog post here
Ryan Power: https://www.instagram.com/itsryanpower/
Hollie Power: https://www.instagram.com/holliefromsalonology/
Salonology Superstars: https://www.facebook.com/groups/salonology
Timely: https://www.gettimely.com/gb/
Get in touch: hello@salonology.uk
Questions for future episodes: anna@salonology.uk
Join the 🌟 Salonology Gold Club 🌟 to work with us: https://www.salonologygoldclub.com/
Episode Highlights
“I would say the next high ticket item is going to be about dramatic anti-ageing treatments followed up by boosting treatments and product protocols that get insane results, and are going to be priced extremely high.” – 5:30 – Hollie Power
“I would be thinking, ‘What can I have that obviously gets clients an amazing result, but that I can also easily describe to them, and explain what it can do for them in a way that they can simply understand’. When you look around the shows at some of the machinery, they’re using terminology which even people in the industry don’t understand, so what hope have you got of selling that to Joanne Bloggs on the street?” – 6:55 – Ryan Power
“When you’re next writing a description for a product or a treatment that you offer, would your Gran understand it? If you pass the Gran test, then would your 10 year old niece understand? If neither of them would understand, then you need to change up the terminology, because people won’t say they don’t understand – they just won’t book it.” – 10:00 – Ryan Power
“The easiest way to go from a standard salon to a high end specialist salon is to start doing high end specialist treatments! That sounds like the most obvious of things, but so many people almost try to pitch themselves as this specialist salon, before they actually become the specialist salon!” – 11:35 – Hollie Power
“If you become a specialist in something, that means not just being good at the treatment; it means talking about it all the time, winning awards about it, getting featured in other places writing about it, recording loads of videos talking about it, and it means get some absolutely incredible transformations for some of your clients that you can share everywhere.” – 13:25 – Ryan Power
“The best incentive for your team is whatever your team wants as an incentive. It seems like such a silly thing to say, but the problem is that we try to second guess what our team wants, and what’s going to drive them. That isn’t a very easy way to work out how to drive them, we have to ask them and find out what it is that’s going to push them.” – 21:55 – Hollie Power
“I think part of the problem is the DNA that makes up a good salesperson is typically not the same as someone who is a good therapist or stylist.” – 27:55 – Ryan Power
“Most people expect their therapists to be able to sell having given them no formal training, except what they might have had in the last place they worked, which may have been good, but probably was terrible. This is why high ticket, low volume works so much better, because someone that’s investing thousands in their skincare journey is more likely to buy stuff from you than someone who’s paid 40 quid” – 31:10 – Ryan Power
“We are in this connective emotional based industry, but I would say, ‘I don’t expect any less than 100% from my team, because they don’t expect me to pay them any less than 100%’. If I said, ‘You’ve only done 70% of your job this month, so I’ll only give you 70% of your pay’, that’d be a big problem. I would say that I expect 100% from you if you expect 100% of your wages.” – 33:35 – Hollie Power
