How I Sold Over £55,000 Worth Of Gift Vouchers For My Beauty Business
OK, so I haven’t re-invented the wheel by offering vouchers to my customers, but I now have it set up in such a way that it requires very little effort from me and generates me a lovely income. I’d like to show you exactly how I’ve done this so that you can do the same […]
It’s A (Marketing) Jungle Out There!
Having a business can be the most amazing and exciting career move ever – but it can also be very stressful! Not only are we company owners, proprietors or directors; we are also therapists, managers, cleaners, accountants, customer service agents and marketers. The thing with beauty and hair is they are ‘hands on’ businesses. We […]
Using Facebook To Fill Your Appointment Books
There’s nothing worse than looking in your appointment books and seeing empty page after empty page – I’ve been there, and it’s not fun. Whether you’ve a huge salon to fill or you just need a couple extra clients, you have to get marketing to reach your optimum number of business bookings. There are a huge […]
Preparing For Your Business Launch
So, you have your new nail bar, salon or premises; your shelves are stocked, your desks are ready, the price lists are complete, but you still need the most important thing to make your business work: clients. Without clients, we can’t exist let alone launch, which bears the question: How do we get new clients? […]
Help! I Don’t Know Where To Advertise!
So the question was recently raised on our Facebook page (click here if you’re not part of this already); “Help, I don’t know where to advertise!” It seems like quite a few others are having similar problems, and thus it warranted a discussion on the matter. You might recall my recent blog post which listed 50 […]
50 Ways To Promote Your Business
Further to a Facebook conversation last week, it was asked of me how many ways there are to promote your business to the masses. Well, quite a few is the short answer! The long answer is below, however this isn’t a comprehensive list and you might be able to think of some I’ve missed. […]
How To Get More Enquiries From Exhibitions
Exhibitions are a great way for businesses to connect with their clients and to meet new ones. This week I went to one of the biggest in our industry, Professional Beauty London 2015 at London ExCel. It was a great show with hundreds of exhibitors and thousands of visitors. However so many people would have […]
3 Facebook Hacks To Make Your Life Better
If you’re anything like me (and the rest of the world) then you probably spend too much time on Facebook. Assuming that’s inevitable, you may as well optimise your time spent on the world’s number one social media platform. These 3 Facebook hacks will hopefully make your life better (or at least make your […]
(VIDEO) What To Post On Facebook
Ever wondered what to post on Facebook? Probably, as people ask me a LOT! But help is at hand as we as beauty professionals have all sorts of exciting things that we can post about. In today’s two minute video blog I explore some ideas to help your creative juices flow! Let me know any […]
What Should I Post On Facebook? Some Tips To Overcome Creative Block
Social media is fun, sure, but it’s also an important way to communicate and engage with your target audience. A question I’m asked all the time is “what should I post on Facebook?” Good question. As with all marketing you should start with the end result in mind. That is, what are you trying to […]
(VIDEO) When To Post To Facebook
If you’re confused as to when to post to Facebook then today’s episode of HPTV is for you! I was asked this question recently so thought that it might be something everyone would be interested in. Sadly there is no specific formula for this one, and it will vary from page to page. That said […]
Should I Run Facebook Ads?
A lot of people ask me whether Facebook is right for their business or not and whether they should be running Facebook ads on it. Some people – me included – have seen some excellent returns from Facebook ads and it makes up one of the main pillars of their marketing strategy. Some other people have […]