The Most Important Blog Post I’ve Ever Written

This could be the most important blog post I’ve ever written. Certainly the most important in the last 6 months or so. You see this blog could change your life. Yes, I realise that’s a huge claim but let me take a moment to explain. When I talk to other beauty business owners, they almost always […]

How I Sold Over £55,000 Worth Of Gift Vouchers For My Beauty Business

OK, so I haven’t re-invented the wheel by offering vouchers to my customers, but I now have it set up in such a way that it requires very little effort from me and generates me a lovely income. I’d like to show you exactly how I’ve done this so that you can do the same […]

The Power Of Email

Are you doing enough to harness the power of email (excuse the pun)? Just imagine for a moment if there was a method of communication which allowed you to… – contact all of your clients and prospects, past and present, with a personalised message – have no limit to the number of characters you could […]

Why Accountability Is Key

My husband recently locked me out – on purpose! OK, it isn’t as bad as it sounds…. I kinda asked him to. You see, I have signed up for a half marathon which takes place in just over a week, and my training has been, ahem, a little limited shall we say. I imagined I’d […]

What We Can Learn From Kim Kardashian and Bette Midler

If you’ve not seen the hype recently, Google it. Kim Kardashian posted a naked selfie and Bette Midler responded with a tongue in cheek comment. Since then, Hollywood’s who’s who have all jumped on the bandwagon to say their piece about whether a naked selfie is an expression of confidence by a woman or a […]

Considering What Your Clients Want

There is a point to this I promise, so do stick with me…! So, I was in the bathroom at the gym and I realised something. It’s very easy to forget what your clients want when they don’t have the same interests as you. My gym is owned by a man, and he only has […]

For When You Want To Just Hide Under The Duvet

We all have those days where it’s all too much. Where we feel if we hide under the duvet, it will all go away. I feel like that sometimes and you probably do too.  In fact, most people who have their own businesses do. Because it’s OVERWHELMING! The thing is, you’re doing something special when […]

Tackling The Trolls

internet trolls

Business is wonderful, and so are the fantastic rewards and exciting adventures that come along with being a business owner. However, there’s one little thing that I don’t love about being the boss; people being mean online about me or my business! We all experience it; a negative review, a rude comment, an unfair complaint. […]

Spring Clean For Your Beauty Business

It’s now officially Spring time – the time to spring clean your business. Keeping things fresh and new is imperative in keeping your clients interested in what’s happening in your business. I like to take a leaf out of the High Street fashion retailers.  Every Spring/Summer or Autumn/Winter, they release a new collection – and it always gets […]

Why I’m The Weirdo In Waterstones

Yes, I admit it. I am the weirdo that lurks around Waterstones for hours. For me, shopping isn’t only about stroking the fabric of a dress, or trying on shoes (even though I am a Jimmy Choo addict) but actually about wandering round the packed shelves of my local Waterstones – and yes, I do […]

Stop Being Scared Of Sales! My Top 8 Tips To Selling More

Sales is something we shy away from and are so often scared of, but it’s something we should embrace and enjoy, because a good sales strategy can double your income, increase your profits and help you build relationships with your clients. It’s easy to feel a little nervous about sales, but understanding sales can really boost […]

The Power Of Email Marketing

Email marketing a powerful string to your marketing bow that so few take proper advantage of – yet really should – as it can make a HUGE difference to your business. I’ve explored how to communicate to clients using blogs and Facebook, but email marketing is just as important, if not more so.  Put it like this… imagine you’ve just […]