Using Facebook To Fill Your Appointment Books
There’s nothing worse than looking in your appointment books and seeing empty page after empty page – I’ve been there, and it’s not fun. Whether you’ve a huge salon to fill or you just need a couple extra clients, you have to get marketing to reach your optimum number of business bookings. There are a huge […]
It’s All About Your Positive Mental Attitude
Yup, it’s all about your positive mental attitude. To be honest, I was never a positive mental attitude person. I wasn’t the kid that sprung out of bed, or the teenager that always looked on the bright side. In fact, I was quite the opposite! I loved my bed and hated the world through my teens […]
Preparing For Your Business Launch
So, you have your new nail bar, salon or premises; your shelves are stocked, your desks are ready, the price lists are complete, but you still need the most important thing to make your business work: clients. Without clients, we can’t exist let alone launch, which bears the question: How do we get new clients? […]
How To Source Products For Your Business
I am regularly asked about products; from which I use in my businesses to how to source them for a new business. There are so many products – with hundreds more being launched every month – it can be a minefield. In my series of articles I wrote for Scratch Magazine, I covered how to source […]
Why We Don’t Celebrate Wins Enough
We should celebrate wins more. All of us. And given that it’s that time of year when most of us need less of an excuse to pop a cork and open another tube of Pringles, it seemed like the perfect moment to get something off my chest. Look, I get it. Stiff upper lips […]
Finding The Perfect Location For Your Beauty Business
If you’ve been reading my ‘get set and go’ guide to launching your own business over the last few weeks, you’ll be pleased to know that we can now move on to the fun stuff… Previously, I’ve written about business plans (read that again here) and securing finance (read that one here), so now it’s […]
How To Get More Stuff Done
We’ve all been there. Those days when you just don’t seem to get anything done. Yet somehow you also haven’t stopped all day. Sound familiar? Wonder how on earth some people manage to get far more stuff done than you? Well I’m pretending to have all the answers but here are five things to consider […]
Are You Working On Your Business Or In It?
Are you working on your business, or in it? It was at a conference many years ago when I was first asked, along with all the others in attendance, if I worked on my business or in it. I’ll admit I was a little confused to begin with. It required an explanation from the speaker […]
Get More Testimonials: The Ultimate Guide
Everyone knows that client testimonials are of increasing importance to any business in the twenty-first century. That’s a given. So how do you get more testimonials? Read on, and you’ll find out and have them flowing into your business in no time. Social media expert Brian Solis (www.BrianSolis.com) said, “Welcome to a new era of […]
Help! I Don’t Know Where To Advertise!
So the question was recently raised on our Facebook page (click here if you’re not part of this already); “Help, I don’t know where to advertise!” It seems like quite a few others are having similar problems, and thus it warranted a discussion on the matter. You might recall my recent blog post which listed 50 […]
(VIDEO) How To Create Facebook Cover Art With Canva
Now you’ve taken the plunge and activated your Facebook business page (you’ve done that, right?) you need to make it look appealing to your clients with some well designed Facebook cover art. Your cover photo is especially important, it takes up a huge amount of space on your page and may be the first impression your […]
Facebook Name Issues – A Warning!
Don’t say I haven’t warned you! As mentioned before, your Facebook name must reflect your actual name – and the Facebook police are moving in on offenders. Don’t be caught out by this! Yes, it’s true. Facebook have had enough of people pretending their businesses are people and are taking aggressive action. And by aggressive […]