The Most Important Blog Post I’ve Ever Written
This could be the most important blog post I’ve ever written. Certainly the most important in the last 6 months or so. You see this blog could change your life. Yes, I realise that’s a huge claim but let me take a moment to explain. When I talk to other beauty business owners, they almost always […]
How I Sold Over £55,000 Worth Of Gift Vouchers For My Beauty Business
OK, so I haven’t re-invented the wheel by offering vouchers to my customers, but I now have it set up in such a way that it requires very little effort from me and generates me a lovely income. I’d like to show you exactly how I’ve done this so that you can do the same […]
The Power Of Email
Are you doing enough to harness the power of email (excuse the pun)? Just imagine for a moment if there was a method of communication which allowed you to… – contact all of your clients and prospects, past and present, with a personalised message – have no limit to the number of characters you could […]
Why Accountability Is Key
My husband recently locked me out – on purpose! OK, it isn’t as bad as it sounds…. I kinda asked him to. You see, I have signed up for a half marathon which takes place in just over a week, and my training has been, ahem, a little limited shall we say. I imagined I’d […]
Considering What Your Clients Want
There is a point to this I promise, so do stick with me…! So, I was in the bathroom at the gym and I realised something. It’s very easy to forget what your clients want when they don’t have the same interests as you. My gym is owned by a man, and he only has […]
For When You Want To Just Hide Under The Duvet
We all have those days where it’s all too much. Where we feel if we hide under the duvet, it will all go away. I feel like that sometimes and you probably do too. In fact, most people who have their own businesses do. Because it’s OVERWHELMING! The thing is, you’re doing something special when […]
Spring Clean For Your Beauty Business
It’s now officially Spring time – the time to spring clean your business. Keeping things fresh and new is imperative in keeping your clients interested in what’s happening in your business. I like to take a leaf out of the High Street fashion retailers. Every Spring/Summer or Autumn/Winter, they release a new collection – and it always gets […]
Getting Balance In Your Business – And Maintaining Your Sanity!
Running a business can be stressful and the addition of bills, rent, staff wages and such can be a knee trembler. It can affect how we think, and we tend to throw ourselves right into the business and try and fix things, when sometimes its more productive to step away and take a look from the […]
Collaboration Is The Key
“I’ll get by with a little help from my friends,” sang The Beatles – and they made a great point! Like minded people around us can be a massive influence on our success levels – which is why I want to express the importance of collaboration. Collaboration essentially means working with others to create or produce something together […]
Stop Being Scared Of Sales! My Top 8 Tips To Selling More
Sales is something we shy away from and are so often scared of, but it’s something we should embrace and enjoy, because a good sales strategy can double your income, increase your profits and help you build relationships with your clients. It’s easy to feel a little nervous about sales, but understanding sales can really boost […]
It’s All About The Choices You Make
Beep! Beep! Beep! Goes your alarm. You’ve been having an awesome dream that involves Channing Tatum and and you’ve been dragged back to reality by the relentless buzz of your phone’s ‘wake me up’ app. You have two choices… 1. Press snooze, snuggle under the covers and think of Magic Mike 2. Get out of […]
It’s A (Marketing) Jungle Out There!
Having a business can be the most amazing and exciting career move ever – but it can also be very stressful! Not only are we company owners, proprietors or directors; we are also therapists, managers, cleaners, accountants, customer service agents and marketers. The thing with beauty and hair is they are ‘hands on’ businesses. We […]