For When You Want To Just Hide Under The Duvet
We all have those days where it’s all too much. Where we feel if we hide under the duvet, it will all go away. I feel like that sometimes and you probably do too. In fact, most people who have their own businesses do. Because it’s OVERWHELMING! The thing is, you’re doing something special when […]
Tackling The Trolls
Business is wonderful, and so are the fantastic rewards and exciting adventures that come along with being a business owner. However, there’s one little thing that I don’t love about being the boss; people being mean online about me or my business! We all experience it; a negative review, a rude comment, an unfair complaint. […]
Spring Clean For Your Beauty Business
It’s now officially Spring time – the time to spring clean your business. Keeping things fresh and new is imperative in keeping your clients interested in what’s happening in your business. I like to take a leaf out of the High Street fashion retailers. Every Spring/Summer or Autumn/Winter, they release a new collection – and it always gets […]
Stop Being Scared Of Sales! My Top 8 Tips To Selling More
Sales is something we shy away from and are so often scared of, but it’s something we should embrace and enjoy, because a good sales strategy can double your income, increase your profits and help you build relationships with your clients. It’s easy to feel a little nervous about sales, but understanding sales can really boost […]
The Power Of Email Marketing
Email marketing a powerful string to your marketing bow that so few take proper advantage of – yet really should – as it can make a HUGE difference to your business. I’ve explored how to communicate to clients using blogs and Facebook, but email marketing is just as important, if not more so. Put it like this… imagine you’ve just […]
It’s A (Marketing) Jungle Out There!
Having a business can be the most amazing and exciting career move ever – but it can also be very stressful! Not only are we company owners, proprietors or directors; we are also therapists, managers, cleaners, accountants, customer service agents and marketers. The thing with beauty and hair is they are ‘hands on’ businesses. We […]
How I Cured My Salon Booking System Headache
UPDATE: June 2020 – We now have a more complete salon software guide. Simply click here. My team’s faces all looked a little unsure when I suggested we drag our booking system into the digital age. We’d been operating 6 years at the time and had always run everything from a diary that sat upon the […]
Using Facebook To Fill Your Appointment Books
There’s nothing worse than looking in your appointment books and seeing empty page after empty page – I’ve been there, and it’s not fun. Whether you’ve a huge salon to fill or you just need a couple extra clients, you have to get marketing to reach your optimum number of business bookings. There are a huge […]
Why Don’t Others Always Support Me?
It’s a sad, sad fact that many people in life don’t want others to do well. I see it every day. I experience it every day! Some of the people surrounding us take more comfort in us staying still – or moving backwards – than moving forward. My best friends know my obsession for my […]
Preparing For Your Business Launch
So, you have your new nail bar, salon or premises; your shelves are stocked, your desks are ready, the price lists are complete, but you still need the most important thing to make your business work: clients. Without clients, we can’t exist let alone launch, which bears the question: How do we get new clients? […]
How To Source Products For Your Business
I am regularly asked about products; from which I use in my businesses to how to source them for a new business. There are so many products – with hundreds more being launched every month – it can be a minefield. In my series of articles I wrote for Scratch Magazine, I covered how to source […]
Why We Don’t Celebrate Wins Enough
We should celebrate wins more. All of us. And given that it’s that time of year when most of us need less of an excuse to pop a cork and open another tube of Pringles, it seemed like the perfect moment to get something off my chest. Look, I get it. Stiff upper lips […]