Taking Your Premises From Drab To Fab!
“My belief is you have one chance to make a first impression.” – Kevin McCarthy So we’ve all heard the quotes about making a first impression countless times, but are you doing all you can to ensure you’re giving off all the right signals when someone visits you and your premises for the first time? […]
Finding The Perfect Location For Your Beauty Business
If you’ve been reading my ‘get set and go’ guide to launching your own business over the last few weeks, you’ll be pleased to know that we can now move on to the fun stuff… Previously, I’ve written about business plans (read that again here) and securing finance (read that one here), so now it’s […]
How To Get More Stuff Done
We’ve all been there. Those days when you just don’t seem to get anything done. Yet somehow you also haven’t stopped all day. Sound familiar? Wonder how on earth some people manage to get far more stuff done than you? Well I’m pretending to have all the answers but here are five things to consider […]
Working Out Your Finances For Your New Business
As revealed last week, I thought it might be a nice idea to share again some of the articles I wrote last year for Scratch Magazine, the UK’s leading nail mag. This week it’s the topic of working out your finances; something hugely important for anyone considering launching any sort of business. I’ll be sharing […]
How Often Should I Email My Clients?
One of the questions I get asked most often is, “how often should I email my clients?” And it’s not only a very good question but one which often causes some degree of confusion. How often do you send emails to your clients? How often is too regularly? One per month? One per week? Once per […]
Are You Working On Your Business Or In It?
Are you working on your business, or in it? It was at a conference many years ago when I was first asked, along with all the others in attendance, if I worked on my business or in it. I’ll admit I was a little confused to begin with. It required an explanation from the speaker […]
Get More Testimonials: The Ultimate Guide
Everyone knows that client testimonials are of increasing importance to any business in the twenty-first century. That’s a given. So how do you get more testimonials? Read on, and you’ll find out and have them flowing into your business in no time. Social media expert Brian Solis (www.BrianSolis.com) said, “Welcome to a new era of […]
Help! I Don’t Know Where To Advertise!
So the question was recently raised on our Facebook page (click here if you’re not part of this already); “Help, I don’t know where to advertise!” It seems like quite a few others are having similar problems, and thus it warranted a discussion on the matter. You might recall my recent blog post which listed 50 […]
Facebook Name Issues – A Warning!
Don’t say I haven’t warned you! As mentioned before, your Facebook name must reflect your actual name – and the Facebook police are moving in on offenders. Don’t be caught out by this! Yes, it’s true. Facebook have had enough of people pretending their businesses are people and are taking aggressive action. And by aggressive […]
50 Ways To Promote Your Business
Further to a Facebook conversation last week, it was asked of me how many ways there are to promote your business to the masses. Well, quite a few is the short answer! The long answer is below, however this isn’t a comprehensive list and you might be able to think of some I’ve missed. […]
How To Get More Enquiries From Exhibitions
Exhibitions are a great way for businesses to connect with their clients and to meet new ones. This week I went to one of the biggest in our industry, Professional Beauty London 2015 at London ExCel. It was a great show with hundreds of exhibitors and thousands of visitors. However so many people would have […]
New Skills, And Why You Should Always Be Learning
Yesterday I learned some new skills. Today I feel more positive as a direct result and with a new lease of life! One of my goals for 2015 was to learn more new skills, and to make me a better Hollie 2.0! (I discussed goal setting for 2015 here if you missed it). Therefore the hubby […]