The Most Important Blog Post I’ve Ever Written

This could be the most important blog post I’ve ever written. Certainly the most important in the last 6 months or so. You see this blog could change your life. Yes, I realise that’s a huge claim but let me take a moment to explain. When I talk to other beauty business owners, they almost always […]

How I Sold Over £55,000 Worth Of Gift Vouchers For My Beauty Business

OK, so I haven’t re-invented the wheel by offering vouchers to my customers, but I now have it set up in such a way that it requires very little effort from me and generates me a lovely income. I’d like to show you exactly how I’ve done this so that you can do the same […]

Considering What Your Clients Want

There is a point to this I promise, so do stick with me…! So, I was in the bathroom at the gym and I realised something. It’s very easy to forget what your clients want when they don’t have the same interests as you. My gym is owned by a man, and he only has […]

Tackling The Trolls

internet trolls

Business is wonderful, and so are the fantastic rewards and exciting adventures that come along with being a business owner. However, there’s one little thing that I don’t love about being the boss; people being mean online about me or my business! We all experience it; a negative review, a rude comment, an unfair complaint. […]

Spring Clean For Your Beauty Business

It’s now officially Spring time – the time to spring clean your business. Keeping things fresh and new is imperative in keeping your clients interested in what’s happening in your business. I like to take a leaf out of the High Street fashion retailers.  Every Spring/Summer or Autumn/Winter, they release a new collection – and it always gets […]

Stop Being Scared Of Sales! My Top 8 Tips To Selling More

Sales is something we shy away from and are so often scared of, but it’s something we should embrace and enjoy, because a good sales strategy can double your income, increase your profits and help you build relationships with your clients. It’s easy to feel a little nervous about sales, but understanding sales can really boost […]

It’s A (Marketing) Jungle Out There!

Having a business can be the most amazing and exciting career move ever – but it can also be very stressful! Not only are we company owners, proprietors or directors; we are also therapists, managers, cleaners, accountants, customer service agents and marketers. The thing with beauty and hair is they are ‘hands on’ businesses.  We […]

Preparing For Your Business Launch

ready to launch your business

So, you have your new nail bar, salon or premises; your shelves are stocked, your desks are ready, the price lists are complete, but you still need the most important thing to make your business work: clients. Without clients, we can’t exist let alone launch, which bears the question: How do we get new clients? […]

How To Write A Better Price List

We all have to write a price list or menu of treatments for our beauty or hair business at some point. But do we all give it the attention it truly deserves? It’s a more important piece of communication that you might realise. Continuing my series on launching a new business, this week’s blog covers […]

Taking Your Premises From Drab To Fab!

“My belief is you have one chance to make a first impression.” – Kevin McCarthy So we’ve all heard the quotes about making a first impression countless times, but are you doing all you can to ensure you’re giving off all the right signals when someone visits you and your premises for the first time? […]

Working Out Your Finances For Your New Business

As revealed last week, I thought it might be a nice idea to share again some of the articles I wrote last year for Scratch Magazine, the UK’s leading nail mag.   This week it’s the topic of working out your finances; something hugely important for anyone considering launching any sort of business. I’ll be sharing […]

Writing A Business Plan For Your Nail Business

blog

So I’ve decided to go back to the vault and share once more with you some of the blog pieces I wrote for leading UK nail magazine, Scratch.   I started writing for Scratch in December 2014, and I began with some top tips on starting a nail business.  The content is just as relevant […]