How Often Should I Email My Clients?
One of the questions I get asked most often is, “how often should I email my clients?” And it’s not only a very good question but one which often causes some degree of confusion. How often do you send emails to your clients? How often is too regularly? One per month? One per week? Once per […]
Are You Working On Your Business Or In It?
Are you working on your business, or in it? It was at a conference many years ago when I was first asked, along with all the others in attendance, if I worked on my business or in it. I’ll admit I was a little confused to begin with. It required an explanation from the speaker […]
Get More Testimonials: The Ultimate Guide
Everyone knows that client testimonials are of increasing importance to any business in the twenty-first century. That’s a given. So how do you get more testimonials? Read on, and you’ll find out and have them flowing into your business in no time. Social media expert Brian Solis (www.BrianSolis.com) said, “Welcome to a new era of […]
Facebook Name Issues – A Warning!
Don’t say I haven’t warned you! As mentioned before, your Facebook name must reflect your actual name – and the Facebook police are moving in on offenders. Don’t be caught out by this! Yes, it’s true. Facebook have had enough of people pretending their businesses are people and are taking aggressive action. And by aggressive […]
50 Ways To Promote Your Business
Further to a Facebook conversation last week, it was asked of me how many ways there are to promote your business to the masses. Well, quite a few is the short answer! The long answer is below, however this isn’t a comprehensive list and you might be able to think of some I’ve missed. […]
How To Get More Enquiries From Exhibitions
Exhibitions are a great way for businesses to connect with their clients and to meet new ones. This week I went to one of the biggest in our industry, Professional Beauty London 2015 at London ExCel. It was a great show with hundreds of exhibitors and thousands of visitors. However so many people would have […]
How To Ask Your Clients What They Want
Guesswork is a dangerous activity in business. Think you know what your clients want? How can you be so sure? The bottom line is to accurately find out you must ask your clients what they want. And you should, no, must, do this regularly! The great news about asking your customer base questions […]
How To Turn A Treatment Room From Drab To Fab
Whether it’s a revamp of an existing room or a brand new venture – in your home or on a high street – creating the right treatment environment is one of the most important things you can do for your guests. Stepping into a treatment room is a suspension of reality for your client – […]
What’s Your Relationship Status?
Our relationship status sits upon our Facebook profile for all our friends to see – even the ‘it’s complicated’ option categorises what’s going on in our personal life. But what about outside of our personal life? What about our business life? What is YOUR relationship status with your CLIENTS? I have asked this question to […]