How I Sold Over £55,000 Worth Of Gift Vouchers For My Beauty Business
OK, so I haven’t re-invented the wheel by offering vouchers to my customers, but I now have it set up in such a way that it requires very little effort from me and generates me a lovely income. I’d like to show you exactly how I’ve done this so that you can do the same […]
Why I Trust In Youth – And You Should Too
If you’ve ever had to recruit new members of staff, even holiday cover or Saturday staff, you’ll know that it’s not easy. Good staff members are, quite simply, difficult to find – and it seems to be getting harder, too. I remember when an advert going live would lead to piles of CVs arriving in […]
Tackling The Trolls
Business is wonderful, and so are the fantastic rewards and exciting adventures that come along with being a business owner. However, there’s one little thing that I don’t love about being the boss; people being mean online about me or my business! We all experience it; a negative review, a rude comment, an unfair complaint. […]
Spring Clean For Your Beauty Business
It’s now officially Spring time – the time to spring clean your business. Keeping things fresh and new is imperative in keeping your clients interested in what’s happening in your business. I like to take a leaf out of the High Street fashion retailers. Every Spring/Summer or Autumn/Winter, they release a new collection – and it always gets […]
Collaboration Is The Key
“I’ll get by with a little help from my friends,” sang The Beatles – and they made a great point! Like minded people around us can be a massive influence on our success levels – which is why I want to express the importance of collaboration. Collaboration essentially means working with others to create or produce something together […]
Stop Being Scared Of Sales! My Top 8 Tips To Selling More
Sales is something we shy away from and are so often scared of, but it’s something we should embrace and enjoy, because a good sales strategy can double your income, increase your profits and help you build relationships with your clients. It’s easy to feel a little nervous about sales, but understanding sales can really boost […]
It’s A (Marketing) Jungle Out There!
Having a business can be the most amazing and exciting career move ever – but it can also be very stressful! Not only are we company owners, proprietors or directors; we are also therapists, managers, cleaners, accountants, customer service agents and marketers. The thing with beauty and hair is they are ‘hands on’ businesses. We […]
Using Facebook To Fill Your Appointment Books
There’s nothing worse than looking in your appointment books and seeing empty page after empty page – I’ve been there, and it’s not fun. Whether you’ve a huge salon to fill or you just need a couple extra clients, you have to get marketing to reach your optimum number of business bookings. There are a huge […]
Preparing For Your Business Launch
So, you have your new nail bar, salon or premises; your shelves are stocked, your desks are ready, the price lists are complete, but you still need the most important thing to make your business work: clients. Without clients, we can’t exist let alone launch, which bears the question: How do we get new clients? […]
How To Write A Better Price List
We all have to write a price list or menu of treatments for our beauty or hair business at some point. But do we all give it the attention it truly deserves? It’s a more important piece of communication that you might realise. Continuing my series on launching a new business, this week’s blog covers […]
Finding The Perfect Location For Your Beauty Business
If you’ve been reading my ‘get set and go’ guide to launching your own business over the last few weeks, you’ll be pleased to know that we can now move on to the fun stuff… Previously, I’ve written about business plans (read that again here) and securing finance (read that one here), so now it’s […]
How Often Should I Email My Clients?
One of the questions I get asked most often is, “how often should I email my clients?” And it’s not only a very good question but one which often causes some degree of confusion. How often do you send emails to your clients? How often is too regularly? One per month? One per week? Once per […]