5 Ways To Get More Facebook Comments

facebook live

So it seems that everyone wants to get know how to get more Facebook comments. And it’s not surprising, really. Your exposure (or reach, as Facebook like to call it) increases massively when you get more comments on your Facebook posts. Your post will be shown in the news feed of some of those who’ve […]

How To Verify Your Facebook Page

How to verify your Facebook business page

What have Robbie Williams, Will Smith and Theresa May all got in common? Well, possibly amongst other things, they’ve all got a little blue tick next to their names on their Facebook profiles. If you’re a public figure, media company or large brand then you *may* (no pun intended) qualify for one. If you’re like […]

What We Can Learn From Kim Kardashian and Bette Midler

If you’ve not seen the hype recently, Google it. Kim Kardashian posted a naked selfie and Bette Midler responded with a tongue in cheek comment. Since then, Hollywood’s who’s who have all jumped on the bandwagon to say their piece about whether a naked selfie is an expression of confidence by a woman or a […]

Using Facebook To Fill Your Appointment Books

There’s nothing worse than looking in your appointment books and seeing empty page after empty page – I’ve been there, and it’s not fun. Whether you’ve a huge salon to fill or you just need a couple extra clients, you have to get marketing to reach your optimum number of business bookings. There are a huge […]

Preparing For Your Business Launch

ready to launch your business

So, you have your new nail bar, salon or premises; your shelves are stocked, your desks are ready, the price lists are complete, but you still need the most important thing to make your business work: clients. Without clients, we can’t exist let alone launch, which bears the question: How do we get new clients? […]

(VIDEO) How To Create Facebook Cover Art With Canva

How to create Facebook cover art 1

Now you’ve taken the plunge and activated your Facebook business page (you’ve done that, right?) you need to make it look appealing to your clients with some well designed Facebook cover art. Your cover photo is especially important, it takes up a huge amount of space on your page and may be the first impression your […]

Facebook Name Issues – A Warning!

Facebook name issues

Don’t say I haven’t warned you!  As mentioned before, your Facebook name must reflect your actual name – and the Facebook police are moving in on offenders. Don’t be caught out by this! Yes, it’s true. Facebook have had enough of people pretending their businesses are people and are taking aggressive action. And by aggressive […]

3 Facebook Hacks To Make Your Life Better

If you’re anything like me (and the rest of the world) then you probably spend too much time on Facebook.   Assuming that’s inevitable, you may as well optimise your time spent on the world’s number one social media platform. These 3 Facebook hacks will hopefully make your life better (or at least make your […]

(VIDEO) What To Post On Facebook

How to create Facebook cover art 1

Ever wondered what to post on Facebook? Probably, as people ask me a LOT! But help is at hand as we as beauty professionals have all sorts of exciting things that we can post about. In today’s two minute video blog I explore some ideas to help your creative juices flow! Let me know any […]

What Should I Post On Facebook? Some Tips To Overcome Creative Block

What Should I Post On Facebook

Social media is fun, sure, but it’s also an important way to communicate and engage with your target audience. A question I’m asked all the time is “what should I post on Facebook?” Good question. As with all marketing you should start with the end result in mind.   That is, what are you trying to […]

(VIDEO) When To Post To Facebook

How to create Facebook cover art 1

If you’re confused as to when to post to Facebook then today’s episode of HPTV is for you! I was asked this question recently so thought that it might be something everyone would be interested in. Sadly there is no specific formula for this one, and it will vary from page to page. That said […]

Should I Run Facebook Ads?

Facebook Ad

A lot of people ask me whether Facebook is right for their business or not and whether they should be running Facebook ads on it. Some people – me included – have seen some excellent returns from Facebook ads and it makes up one of the main pillars of their marketing strategy. Some other people have […]