A Lesson In Sales and Marketing From An Italian Restaurant (In Lanzarote)
Even when I’m technically on holiday I rarely shut down completely. I always have ideas flying around my head or see something which I take inspiration from. I’m also always looking out for how other businesses serve me to see if I can learn any lessons from them – especially those in sales and marketing. […]
The Most Important Blog Post I’ve Ever Written
This could be the most important blog post I’ve ever written. Certainly the most important in the last 6 months or so. You see this blog could change your life. Yes, I realise that’s a huge claim but let me take a moment to explain. When I talk to other beauty business owners, they almost always […]
The Power Of Email
Are you doing enough to harness the power of email (excuse the pun)? Just imagine for a moment if there was a method of communication which allowed you to… – contact all of your clients and prospects, past and present, with a personalised message – have no limit to the number of characters you could […]
Collaboration Is The Key
“I’ll get by with a little help from my friends,” sang The Beatles – and they made a great point! Like minded people around us can be a massive influence on our success levels – which is why I want to express the importance of collaboration. Collaboration essentially means working with others to create or produce something together […]
The Power Of Email Marketing
Email marketing a powerful string to your marketing bow that so few take proper advantage of – yet really should – as it can make a HUGE difference to your business. I’ve explored how to communicate to clients using blogs and Facebook, but email marketing is just as important, if not more so. Put it like this… imagine you’ve just […]
It’s A (Marketing) Jungle Out There!
Having a business can be the most amazing and exciting career move ever – but it can also be very stressful! Not only are we company owners, proprietors or directors; we are also therapists, managers, cleaners, accountants, customer service agents and marketers. The thing with beauty and hair is they are ‘hands on’ businesses. We […]
A Blog Post About Blogging!
So today I wanted to write a blog about blogging! Blogging is a massively underused tool that can really help your business – and everyone should be jumping on the blog bus and getting involved. You may be reading this and thinking the same two things that many people have said to me before; 1. What on earth […]
Preparing For Your Business Launch
So, you have your new nail bar, salon or premises; your shelves are stocked, your desks are ready, the price lists are complete, but you still need the most important thing to make your business work: clients. Without clients, we can’t exist let alone launch, which bears the question: How do we get new clients? […]
How To Get More Stuff Done
We’ve all been there. Those days when you just don’t seem to get anything done. Yet somehow you also haven’t stopped all day. Sound familiar? Wonder how on earth some people manage to get far more stuff done than you? Well I’m pretending to have all the answers but here are five things to consider […]
How Often Should I Email My Clients?
One of the questions I get asked most often is, “how often should I email my clients?” And it’s not only a very good question but one which often causes some degree of confusion. How often do you send emails to your clients? How often is too regularly? One per month? One per week? Once per […]
Are You Working On Your Business Or In It?
Are you working on your business, or in it? It was at a conference many years ago when I was first asked, along with all the others in attendance, if I worked on my business or in it. I’ll admit I was a little confused to begin with. It required an explanation from the speaker […]
Help! I Don’t Know Where To Advertise!
So the question was recently raised on our Facebook page (click here if you’re not part of this already); “Help, I don’t know where to advertise!” It seems like quite a few others are having similar problems, and thus it warranted a discussion on the matter. You might recall my recent blog post which listed 50 […]