(VIDEO) How To Create Facebook Cover Art With Canva
Now you’ve taken the plunge and activated your Facebook business page (you’ve done that, right?) you need to make it look appealing to your clients with some well designed Facebook cover art. Your cover photo is especially important, it takes up a huge amount of space on your page and may be the first impression your […]
Facebook Name Issues – A Warning!
Don’t say I haven’t warned you! As mentioned before, your Facebook name must reflect your actual name – and the Facebook police are moving in on offenders. Don’t be caught out by this! Yes, it’s true. Facebook have had enough of people pretending their businesses are people and are taking aggressive action. And by aggressive […]
New Skills, And Why You Should Always Be Learning
Yesterday I learned some new skills. Today I feel more positive as a direct result and with a new lease of life! One of my goals for 2015 was to learn more new skills, and to make me a better Hollie 2.0! (I discussed goal setting for 2015 here if you missed it). Therefore the hubby […]
3 Facebook Hacks To Make Your Life Better
If you’re anything like me (and the rest of the world) then you probably spend too much time on Facebook. Assuming that’s inevitable, you may as well optimise your time spent on the world’s number one social media platform. These 3 Facebook hacks will hopefully make your life better (or at least make your […]
How To Ask Your Clients What They Want
Guesswork is a dangerous activity in business. Think you know what your clients want? How can you be so sure? The bottom line is to accurately find out you must ask your clients what they want. And you should, no, must, do this regularly! The great news about asking your customer base questions […]
(VIDEO) What To Post On Facebook
Ever wondered what to post on Facebook? Probably, as people ask me a LOT! But help is at hand as we as beauty professionals have all sorts of exciting things that we can post about. In today’s two minute video blog I explore some ideas to help your creative juices flow! Let me know any […]
And the winner is…
We have our first competition winner! Watch the short video below to see if you’re our lucky winner! If you’re not then don’t worry, there will be more competitions in the future months!
What Should I Post On Facebook? Some Tips To Overcome Creative Block
Social media is fun, sure, but it’s also an important way to communicate and engage with your target audience. A question I’m asked all the time is “what should I post on Facebook?” Good question. As with all marketing you should start with the end result in mind. That is, what are you trying to […]
The Power Of Upselling – And Why You Need To Do This
Let’s start out straight away with a clear definition of what upselling is and what it isn’t, so that everyone can be clear. Upselling, in the most basic of terms, is all about increasing your client’s spend with you and thus making their transaction more profitable than it otherwise would have been. What it is […]
(VIDEO) When To Post To Facebook
If you’re confused as to when to post to Facebook then today’s episode of HPTV is for you! I was asked this question recently so thought that it might be something everyone would be interested in. Sadly there is no specific formula for this one, and it will vary from page to page. That said […]
Branded Clothing For Your Beauty Business; Yes or No?
Strong branding in the beauty industry is not just important, it’s a necessity. In a market where most salons offer a similar menu of treatments, branding yourself to be unique and eye catching is an absolute must! So does this extend to branded clothing? You bet! Many years ago, when I worked in London, I […]
(VIDEO) 3 Ways To Market Your Beauty Business For Free
People are always asking me for ways to market your beauty business for free. Whilst I think that you should certainly not rely solely on free marketing strategies there are some which you absolutely must add into your marketing mix. On today’s video I show you three strategies that I use, and that you should […]