Why I Trust In Youth – And You Should Too
If you’ve ever had to recruit new members of staff, even holiday cover or Saturday staff, you’ll know that it’s not easy. Good staff members are, quite simply, difficult to find – and it seems to be getting harder, too. I remember when an advert going live would lead to piles of CVs arriving in […]
Considering What Your Clients Want
There is a point to this I promise, so do stick with me…! So, I was in the bathroom at the gym and I realised something. It’s very easy to forget what your clients want when they don’t have the same interests as you. My gym is owned by a man, and he only has […]
Tackling The Trolls
Business is wonderful, and so are the fantastic rewards and exciting adventures that come along with being a business owner. However, there’s one little thing that I don’t love about being the boss; people being mean online about me or my business! We all experience it; a negative review, a rude comment, an unfair complaint. […]
Spring Clean For Your Beauty Business
It’s now officially Spring time – the time to spring clean your business. Keeping things fresh and new is imperative in keeping your clients interested in what’s happening in your business. I like to take a leaf out of the High Street fashion retailers. Every Spring/Summer or Autumn/Winter, they release a new collection – and it always gets […]
Getting Balance In Your Business – And Maintaining Your Sanity!
Running a business can be stressful and the addition of bills, rent, staff wages and such can be a knee trembler. It can affect how we think, and we tend to throw ourselves right into the business and try and fix things, when sometimes its more productive to step away and take a look from the […]
Stop Being Scared Of Sales! My Top 8 Tips To Selling More
Sales is something we shy away from and are so often scared of, but it’s something we should embrace and enjoy, because a good sales strategy can double your income, increase your profits and help you build relationships with your clients. It’s easy to feel a little nervous about sales, but understanding sales can really boost […]
The Power Of Email Marketing
Email marketing a powerful string to your marketing bow that so few take proper advantage of – yet really should – as it can make a HUGE difference to your business. I’ve explored how to communicate to clients using blogs and Facebook, but email marketing is just as important, if not more so. Put it like this… imagine you’ve just […]
How To Recruit Salon Staff
If you’ve aspirations on growing your business then at some point you’re going to need to recruit some staff. It’s a milestone for any business, but can be scary too. It’s a topic lots of people fear and avoid but if you do that then you’ll never get your business where you want it […]
Preparing For Your Business Launch
So, you have your new nail bar, salon or premises; your shelves are stocked, your desks are ready, the price lists are complete, but you still need the most important thing to make your business work: clients. Without clients, we can’t exist let alone launch, which bears the question: How do we get new clients? […]
How To Write A Better Price List
We all have to write a price list or menu of treatments for our beauty or hair business at some point. But do we all give it the attention it truly deserves? It’s a more important piece of communication that you might realise. Continuing my series on launching a new business, this week’s blog covers […]
How To Source Products For Your Business
I am regularly asked about products; from which I use in my businesses to how to source them for a new business. There are so many products – with hundreds more being launched every month – it can be a minefield. In my series of articles I wrote for Scratch Magazine, I covered how to source […]
Taking Your Premises From Drab To Fab!
“My belief is you have one chance to make a first impression.” – Kevin McCarthy So we’ve all heard the quotes about making a first impression countless times, but are you doing all you can to ensure you’re giving off all the right signals when someone visits you and your premises for the first time? […]