The Most Important Blog Post I’ve Ever Written
This could be the most important blog post I’ve ever written. Certainly the most important in the last 6 months or so. You see this blog could change your life. Yes, I realise that’s a huge claim but let me take a moment to explain. When I talk to other beauty business owners, they almost always […]
The Power Of Email
Are you doing enough to harness the power of email (excuse the pun)? Just imagine for a moment if there was a method of communication which allowed you to… – contact all of your clients and prospects, past and present, with a personalised message – have no limit to the number of characters you could […]
What We Can Learn From Kim Kardashian and Bette Midler
If you’ve not seen the hype recently, Google it. Kim Kardashian posted a naked selfie and Bette Midler responded with a tongue in cheek comment. Since then, Hollywood’s who’s who have all jumped on the bandwagon to say their piece about whether a naked selfie is an expression of confidence by a woman or a […]
For When You Want To Just Hide Under The Duvet
We all have those days where it’s all too much. Where we feel if we hide under the duvet, it will all go away. I feel like that sometimes and you probably do too. In fact, most people who have their own businesses do. Because it’s OVERWHELMING! The thing is, you’re doing something special when […]
Spring Clean For Your Beauty Business
It’s now officially Spring time – the time to spring clean your business. Keeping things fresh and new is imperative in keeping your clients interested in what’s happening in your business. I like to take a leaf out of the High Street fashion retailers. Every Spring/Summer or Autumn/Winter, they release a new collection – and it always gets […]
Why I’m The Weirdo In Waterstones
Yes, I admit it. I am the weirdo that lurks around Waterstones for hours. For me, shopping isn’t only about stroking the fabric of a dress, or trying on shoes (even though I am a Jimmy Choo addict) but actually about wandering round the packed shelves of my local Waterstones – and yes, I do […]
Getting Balance In Your Business – And Maintaining Your Sanity!
Running a business can be stressful and the addition of bills, rent, staff wages and such can be a knee trembler. It can affect how we think, and we tend to throw ourselves right into the business and try and fix things, when sometimes its more productive to step away and take a look from the […]
Collaboration Is The Key
“I’ll get by with a little help from my friends,” sang The Beatles – and they made a great point! Like minded people around us can be a massive influence on our success levels – which is why I want to express the importance of collaboration. Collaboration essentially means working with others to create or produce something together […]
It’s All About The Choices You Make
Beep! Beep! Beep! Goes your alarm. You’ve been having an awesome dream that involves Channing Tatum and and you’ve been dragged back to reality by the relentless buzz of your phone’s ‘wake me up’ app. You have two choices… 1. Press snooze, snuggle under the covers and think of Magic Mike 2. Get out of […]
The Power Of Email Marketing
Email marketing a powerful string to your marketing bow that so few take proper advantage of – yet really should – as it can make a HUGE difference to your business. I’ve explored how to communicate to clients using blogs and Facebook, but email marketing is just as important, if not more so. Put it like this… imagine you’ve just […]
It’s A (Marketing) Jungle Out There!
Having a business can be the most amazing and exciting career move ever – but it can also be very stressful! Not only are we company owners, proprietors or directors; we are also therapists, managers, cleaners, accountants, customer service agents and marketers. The thing with beauty and hair is they are ‘hands on’ businesses. We […]
A Blog Post About Blogging!
So today I wanted to write a blog about blogging! Blogging is a massively underused tool that can really help your business – and everyone should be jumping on the blog bus and getting involved. You may be reading this and thinking the same two things that many people have said to me before; 1. What on earth […]