3 Facebook Hacks To Make Your Life Better
If you’re anything like me (and the rest of the world) then you probably spend too much time on Facebook. Assuming that’s inevitable, you may as well optimise your time spent on the world’s number one social media platform. These 3 Facebook hacks will hopefully make your life better (or at least make your […]
How To Ask Your Clients What They Want
Guesswork is a dangerous activity in business. Think you know what your clients want? How can you be so sure? The bottom line is to accurately find out you must ask your clients what they want. And you should, no, must, do this regularly! The great news about asking your customer base questions […]
(VIDEO) What To Post On Facebook
Ever wondered what to post on Facebook? Probably, as people ask me a LOT! But help is at hand as we as beauty professionals have all sorts of exciting things that we can post about. In today’s two minute video blog I explore some ideas to help your creative juices flow! Let me know any […]
And the winner is…
We have our first competition winner! Watch the short video below to see if you’re our lucky winner! If you’re not then don’t worry, there will be more competitions in the future months!
What Should I Post On Facebook? Some Tips To Overcome Creative Block
Social media is fun, sure, but it’s also an important way to communicate and engage with your target audience. A question I’m asked all the time is “what should I post on Facebook?” Good question. As with all marketing you should start with the end result in mind. That is, what are you trying to […]
The Power Of Upselling – And Why You Need To Do This
Let’s start out straight away with a clear definition of what upselling is and what it isn’t, so that everyone can be clear. Upselling, in the most basic of terms, is all about increasing your client’s spend with you and thus making their transaction more profitable than it otherwise would have been. What it is […]
(VIDEO) When To Post To Facebook
If you’re confused as to when to post to Facebook then today’s episode of HPTV is for you! I was asked this question recently so thought that it might be something everyone would be interested in. Sadly there is no specific formula for this one, and it will vary from page to page. That said […]
Branded Clothing For Your Beauty Business; Yes or No?
Strong branding in the beauty industry is not just important, it’s a necessity. In a market where most salons offer a similar menu of treatments, branding yourself to be unique and eye catching is an absolute must! So does this extend to branded clothing? You bet! Many years ago, when I worked in London, I […]
(VIDEO) 3 Ways To Market Your Beauty Business For Free
People are always asking me for ways to market your beauty business for free. Whilst I think that you should certainly not rely solely on free marketing strategies there are some which you absolutely must add into your marketing mix. On today’s video I show you three strategies that I use, and that you should […]
Should I Run Facebook Ads?
A lot of people ask me whether Facebook is right for their business or not and whether they should be running Facebook ads on it. Some people – me included – have seen some excellent returns from Facebook ads and it makes up one of the main pillars of their marketing strategy. Some other people have […]
3 Ways To Make 2015 Your Best Year Ever
If you’re anything like me then every year you make a commitment to yourself to make the coming year your best year ever. If you don’t then perhaps you should. Remember that life is a journey and if we continue to make steps in the right direction then eventually we will reach our destination. So […]
How Disney Keep The Fantasy Alive – And Why You Should Too
As I mentioned last week, I’m a big Disney Fan, and I want to talk about all the wonderful ways the world of Disney can make us better beauty businesses and, ultimately, more successful! (You can read the previous blog here if you missed it). Today I’m going to be talking about keeping the fantasy […]