Your Marketing Calendar For 2015
I know what you’re thinking. My marketing calendar for 2015? 2014 isn’t over yet! Well as much as that is true, it is important to be thinking about 2015 right now, assuming you’ve not got it planned out already. And just in case you haven’t, then here are a few pointers to help you […]
What We Can Learn From The German Festive Markets
If you live in the UK, and not under a rock, then you’ve probably seen or visited one of the many German festive markets which have sprung up at towns and cities all over the land. If you’re anything like me then you’ve probably stopped and enjoyed a warming Gluhwein as you’ve done your Christmas […]
5 Ways To Market Your Salon For Next To Nothing
Yes it is possible; you can market your salon for next to nothing. Of course, you’ll want to add lots of paid forms into the mix too, but everyone has to start somewhere when money is a factor (and it almost always is). I remember all too clearly, the first few months of opening my salon… […]
How To Write The Perfect Recruitment Advert
With the new year approaching, it’s time to revisit some ‘how to’ recruitment ideas. I know I’m searching for a couple of new gems for January – and so my recruitment process has already started churning, because I want the best pick of the crop! So, today, I want to talk a bit about how […]
What Salons Can Learn From Kim Kardashian
In this, the very first episode of HPTV, I explore what salon owners can learn from Kim Kardashian. And it probably isn’t what you think! As always I’d love to know what you think so please pop your comments in the box below. If you prefer to watch the video on YouTube (where you […]
The ‘No B*tch’ Recruitment Policy In My Spa
I run a strict ‘no b*tch’ recruitment policy in my day spa. And by strict I mean absolutely no exceptions. Yes, I said it. No b*tches are allowed to work for me. This has raised a few eyebrows from people – and I’m sure its shocked the odd potential team member or client – […]
Why You Need Consultation Forms, And What To Do If It All Goes Wrong
Do you get EVERY client to complete a consultation form? Do you read it? Do your team read it? Consultation forms are legal standard operating procedure in the beauty business – and its drilled into every beauty professional just how important they are from day dot. But what if it is forgotten or overlooked? Whilst […]
How To Turn A Treatment Room From Drab To Fab
Whether it’s a revamp of an existing room or a brand new venture – in your home or on a high street – creating the right treatment environment is one of the most important things you can do for your guests. Stepping into a treatment room is a suspension of reality for your client – […]
How To Find The Best Staff For Your Salon Or Spa
In every business, in every country, staff can be a nasty nightmare or a a divine dream come true. One will send your business into a downward spiral quicker than Kim Kardashian’s first marriage, and the latter which will catapult your business to stardom like a judge role on X factor. So, how to we […]
7 Reasons You Must Market Your Salon on Facebook
Facebook is quickly becoming one of the most recognised brands in the world. As much as we know the golden arches of McDonalds and the swirly white on red of the Coca Cola logo, we see the little blue ‘f’ and we instantly know it refers to Facebook. The first key to marketing via Facebook […]
What’s Your Relationship Status?
Our relationship status sits upon our Facebook profile for all our friends to see – even the ‘it’s complicated’ option categorises what’s going on in our personal life. But what about outside of our personal life? What about our business life? What is YOUR relationship status with your CLIENTS? I have asked this question to […]
The Number One Secret To Achieving Your Dreams
Yes, I said it. The number ONE secret! I know you’re going to be chomping at the bit to learn this little golden nugget – and you’ll probably be surprised by what it is. Its sooooo simple. If everyone followed this one golden rule, everyone would be so much more successful! It’s taken me a […]