Episode 26

E026: Injecting Personality Into Your Marketing & Beating Imposter Syndrome with Hollie and Ryan Power #26

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Episode Show Notes

Running a business can be scary, but it doesn’t have to be! Whether it’s overcoming impostor syndrome, building the confidence to exude personality in your marketing, or taking that massive step to bringing on your first team member, we’ve got you covered on The Salonology Show…


We’re thrilled to have the questions still coming in thick and fast for our unscripted sessions, and this week’s prompts are absolute CRACKERS – tune in to episode 26 for tips on marketing mastery, summoning self-confidence, and perhaps some restaurants to put on your bucket list!


This episode of The Salonology Show covers:

  • How to convey your amazing personality in marketing content
  • Picking the right time to grow and employ staff
  • Overcoming self-doubt and beating imposter syndrome
  • Our top picks for restaurants in the UK and the US




We’ll answer your questions blind and unscripted, so if you want to hear our take on your biggest issues and toughest topics then send them through to anna@salonology.uk!


This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY at https://www.gettimely.com/gb/


Links and References

Ryan Power: https://www.instagram.com/itsryanpower/

Hollie Power: https://www.instagram.com/holliefromsalonology/

Salonology Superstars: https://www.facebook.com/groups/salonology

Timely: https://www.gettimely.com/gb/

Get in touch: hello@salonology.uk

Questions for future episodes: anna@salonology.uk


Episode Highlights

“One of the best ways that you can stand out is by doing what other people don’t do, and by injecting some of that personality into what you do, because ultimately someone can’t copy you. If you are going to be truly authentically you, warts and all as they say, then that’s actually very, very difficult for someone to copy.” – 4:30 – Ryan Power


“Do more video, particularly spontaneous video, because again that gets more of your real personality across.” – 6:40 – Ryan Power


“If you are going for a more involved treatment that maybe incurs a little bit of discomfort, then going somewhere where you feel safe and where they’re going to make it a fun and enjoyable experience for you is a really wonderful thing you can do.” – 9:55 – Hollie Power


“As long as you’re bringing a new team member in because you’ve got enough work on your plate, you’ve got the money coming in, you’ve got the stability of your business, you understand your marketing and your client base, and you can bring that person in to start offloading some of that work, then the time is right.” – 13:00 – Hollie Power


“There’s lots of different breaking points that’ll make you decide but my advice would be: Don’t rush into the decision. You don’t need to hire somebody next week. Do your research, make sure you’ve got all your boxes checked, but don’t be terrified of it because it’s really the quickest way that you can move forward and achieve your goals – particularly if they are financial, growth, or freedom goals.” – 15:10 – Hollie Power


“That concept of someone else’s salary depending on you is the terrifying bit for a lot of people. Whereas if you’re just employing people for the hours they’re working, then you’ve got huge flexibility, and of course the modern world is really set up for that.” – 17:25 – Ryan Power


“I’ve never wanted to push myself out as an influencer, it’s never really been my vibe. But what ultimately happened, of course, is we’ve connected with lots of salon owners. Sometimes you put something out there and people tell me it helps them, and that’s still hard to cope with sometimes, because sometimes I think ‘Oh my god, who am I? Who do I think I am?’. But you’ve just got to lead authentically.” – 21:40 – Hollie Power


“A meal at the Overlook Grill was probably one of our best meals purely because we had a wonderful waitress, Hallie, who actually seemed to want to make sure we had a really good time – which is why it’s so important if you employ staff in your business that you get the right people and not just any old people!” – 32:00 – Hollie Power

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