Unlocking Client Loyalty: Why Most Salon Marketing Fails (and how to fix it)
Truth; you didn’t get into the hair and beauty industry because you had a burning passion for algorithms, hashtags, or spending three hours trying to figure out why your latest Facebook post only got a ‘like’ from your mum (thanks, Mum, love you). You got into this because you’re a creator. You’re a transformation specialist. […]
The Profit-First Salon: How to Maximise Your Margins in 2026
Running a salon in 2026 isn’t quite the same as it was a few years ago. The world has moved on, costs have climbed a bit higher than we’d like, and the “old way” of doing things, you know, the one where you work fourteen-hour days, skip lunch, and hope there’s something left in the […]
How to Grow a Salon Business in 2026: The Ultimate Guide to Salon Growth
Welcome to 2026! If you’ve made it here, give yourself a massive pat on the back (or a glass of something fizzy: we won’t judge). The salon industry has changed more in the last few years than in the previous twenty, but if you’re still trying to run your business like it’s 2019, you’re probably […]
Salon Marketing Tips: Why LEUEs and Video Content are Your Secret Weapons in 2026
Let’s be honest for a second. The world of salon marketing has changed more in the last few years than it did in the previous twenty. If you’re still relying on the “10% off for new clients” post or a static photo of a set of nails to fill your columns, you’ve probably noticed that […]
How to Grow a Salon Business
How to Grow a Salon Business: 3 Proven Levers for More Profit (and Fewer Hours) Let’s be honest for a second, shall we? Running a salon is beautiful, creative, and fulfilling, but it’s also blooming exhausting sometimes. If you’ve ever found yourself finishing a twelve-hour shift, back aching, head spinning, only to look at your […]
10 Reasons Your Client Retention Strategy Isn’t Working (and How to Fix It)
We’ve all been there. You spend weeks (and probably a fair bit of cash) on a flashy social media campaign to bring in new faces. You’ve got the perfect “New Client Offer,” the “Welcome” graphics are looking sharp, and the bookings start rolling in. It feels great, doesn’t it? But then, a month later, you […]
Profit over Presence: How to Add £10,000 to Your Bottom Line While Working Less
We’ve all been there. You’re standing in your salon, feet aching, phone pinging with “can you just squeeze me in?” messages, and your head is spinning with a to-do list that’s longer than a Saturday morning highlights queue. You’re exhausted, but you’re wearing that “busy” badge like a medal of honour. After all, if you’re […]
5 Simple Ways to Grow Your Salon Business Without Spending a Penny
Let’s be honest for a second, running a salon can sometimes feel like you’re stuck on a hamster wheel that’s spinning just a little too fast. You’re juggling back-to-back clients, managing a team (or being the entire team!), and trying to keep the lights on while everyone tells you that you need to “spend money […]
How to Find and Attract Your Dream Salon Clients (And Ditch the Tire-Kickers)
Let’s be honest for a second. We’ve all been there. You’re standing in your salon, checking the clock for the third time in ten minutes. Your 2:00 PM appointment, a first-timer who booked via a discount code, is now fifteen minutes late. Your phone pings with a DM asking, “How much for a full head […]
It’s all changing in the salon world
The time is now and the shift has already begun. The salon world is changing at such a pace and I don’t mean technology wise. I mean in the way we ‘do’ business. Once upon a time, being good at what you did was enough. The people would come. The standard salon menu held its […]
Your Real Salon Enemy Right Now
For years people have considered their competition to be the enemy… because if your clients aren’t coming to you, then they must be going somewhere else. However I’m going to say something which many might see as somewhat controversial here. They aren’t your enemies anymore. The real enemy? A full diary. Hear me out, as […]
Are You Addicted To Being Needed?
I work with LOTS of salon owners and I see the same patterns popping up… → A severe allergy to delegation → An dangerous inability to say no → An overpowering urge to people please And maybe this is all because we want to feel needed. Maybe, just maybe… you’ve built your identity as the […]